Sytner Group has officially opened the UK’s largest BMW and Mini dealership in the form of a 200,000 square-foot facility in Sheffield.
Located in Sheffield just a mile from the busy Meadowhall Shopping Centre, and a stone’s throw from the M1, the new development is the largest project ever undertaken by the AM100’s top retail group – delivering over five acres of indoor floor space.
It relaces a land-locked BMW franchise in the centre of the city and an existing Mini franchise which had been located less than a mile from the new site.
Sytner Sheffield managing director, Nigel Marsh, said ‘’My loyal team have been looking forward to moving into our outstanding new facility, and the smile on their faces as they work within it makes the wait well worthwhile.
“We have members of the team who have been with us over 45 years, embracing change like the newly employed graduates.”
Take a quick tour of the new Sytner Group BMW and Mini facility in AM's gallery:
The three-storey Sheffield dealership has space for a display of over 140 new and used BMWs and 110 new and used Minis and also houses the UK’s first dedicated ‘M Sport’ zone, a host of specification lounges and four private handover bays.
Aftersales customers, meanwhile, benefit from the inclusion of a four-lane drive-in reception which feeds business into a 42-bay workshop with three MOT bays plus a 15,000 square foot of bodyshop with three paint ovens.
Meanwhile, free refreshments are provided to all customers via the new site’s own ‘Barista’ coffee bar and lounge, serving complimentary drinks and snacks, adjacent to a fully stocked accessory store.
Staff benefit from a fully-fitted ‘Health-Club’ standard lockers, changing and shower facilities and a relaxing staff lounge.
Sytner Group chief executive Darren Edwards said “Sytner Group’s latest BMW and MINI facility once again sets the standard for automotive retailing in the UK with truly world class colleague and customer environments.
“I’m delighted to be able to welcome both loyal and new customers to experience these wonderful products in this amazing setting”
Jon79 - 29/12/2017 18:39
The huge sums of crazy investment in bricks and mortar by dealer groups continues, whilst the rest of the UK’s leading retailers such as Tesco and John Lewis fight the online onslaught by doing the opposite and reducing square footage. The sheer scale of this also makes it look more intimidating for retails customers than ever before – is bigger always better and is that really what customers want? Car retailing is changing rapidly. Long term this is a big risk. Why would the automotive industry be any different to other retail sectors?!