Robins and Day has launched a new service allowing customers to reserve a used car online.
The PSA Group-owned retail business’s new venture uses Codeweavers’ ‘reserve it now’ technology.
“We know that the majority of car buyers start their car buying journey online and we also know that an increasing number of new car buyers are looking to buy online.
“However, this last point is, as yet, not true for used car buyers.
“The online used car buyer still wants to see and touch the car and ensure they are comfortable with the dealer. Working in partnership with Codeweavers, ‘reserve it now’ bridges this gap,” said Harry Pennington, Robins and Day marketing manager.
The required deposit is marked online as being fully refundable.
Reserve it Now has been designed to create greater trust in the dealer and car, said Codeweavers.
Sales director Shaun Harris (pictured) said: “Our research tells us car buying is often seen as either a battleground or as an overly friendly and potentially insincere experience.
“Most buyers want a simple process that is congruent with their needs, providing the information needed and relevant in a simple format; this is what helps to build trust. As we have established working with Robins & Day, this elegant simplicity works.”
‘Reserve it now’ was tested with Robins and Day Citroen Coventry just before Christmas.
The first reservation and sale was on Christmas Day.
The service is now live across all Robins and Day dealerships and after just under a month 56 car buyers have used ‘reserve it now’ to buy a car.