Jennings Motor Group's Gateshead Harley-Davidson dealership has won the Harley-Davidson UK and Ireland annual Bar and Shield award.

The award, covering UK dealerships across North, Central and Southern regions is given to dealers based on customer service and satisfaction, motorcycle related product sales performance and operational measures.

The win marks Gatesheads’ first award and achieving the top spot title in the North region.

Harley-Davidson Europe’s dealer marketing UK and Ireland, Dan Lovis, said: “The level of hard work put in by the team at Gateshead Harley-Davidson is testament to their belief of truly putting the customer first and achieving the title of Bar and Shield Award Winners North.

“In this highly contested award programme the team at Gateshead Harley-Davidson have shown that, not only do they provide excellent customer service, they truly live the core values of the brand and are great ambassadors for Harley-Davidson providing freedom for all their customers.”

Jennings Motor Group director, Sohail Khan, said: “This is a phenomenal achievement for us to receive the highest accolade a Harley-Davidson dealership can win and be recognised for within the business, and in such a short period of time as well, having only been open for business since July 2016.

“At Jennings Motor Group we pride ourselves on the high level of award-winning customer service we provide, so this is great to be recognised by Harley-Davidson with our first customer satisfaction award.

“We look forward to achieving many more awards in the future as we continue to deliver on all levels of customer care and performance.”