Peter Vardy’s BMW Edinburgh dealership fought off fierce competition to win the car manufacturer’s Dealer of the Year award in what was described as “a lifelong ambition” fulfilled.
The Peter Vardy BMW dealership, which is situated on Seafield Road East, Edinburgh, was also nominated for an award in the Aftersales Performance and Used Car Performance categories and won the award for BMW 7-Series Dealer of the Year on what was a successful night at the at the BMW UK Awards.
The dealership has also been nominated for Excellence in Sales 2017 at the forthcoming BMW Global Awards.
Guy Watson, head of business at Peter Vardy BMW, said: “It’s been a life-long ambition since joining the BMW brand that Peter Vardy could achieve this number one award with BMW.
“The team in Edinburgh has worked extremely hard over many years to earn this award and I'm very proud of them for making this happen. We will be celebrating shortly with a Dealer of the Year party.”
Peter Vardy BMW’s award was determined by a variety of measures, with the dealership scoring highly in the ‘new car sales targets’ category, achieving an 8% rise, totalling 125% of target in the year-to-date.
The retailer also achieved continued improvement in their customer service scores across both sales and service, achieving scores in the upper quartile as well as being number one for used cars in the country.
A statement issued by Peter Vardy BMW said that, so far in 2018 its award-winning performance has been reflected in solid results.
At February’s AM Awards 2018, at the ICC in Birmingham, Peter Vardy BMW was highly commended for Sales Team of the Year after winning this award on two occasions previously as well as being highly commended by judges for Best Dealership.
Group chief executive, Peter Vardy, said: "It’s always a great night at the BMW UK Awards. This is a fantastic tribute to the BMW team. To be named the best BMW retailer in the whole of the country, and to be competing on the global stage is a great achievement.”
The BMW UK Dealer of the Year award was collected by Peter Vardy managing partner Guy Watson, franchise director Johnny Kildare, and group chief executive, Peter Vardy.