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AM Online

Vauxhall boss confirms all dealer contracts to be terminated in refranchising exercise

Stephen Norman, the incoming managing director of Vauxhall Motors and Opel Ireland

All Vauxhall franchise contracts are being terminated as the brand begins a complete refranchising programme.

Vauxhall’s managing director and chairman Stephen Norman (pictured) confirmed that its dealer network will be reshaped ready for 2020.

He would not detail what the shape of the future network would be like, and denied that a third of sales points would go, as AM reported at the end of March from our dealer sources.

Norman said the plan entails issuing new, identical contracts to a restructured Vauxhall and Opel dealer network across Europe “for reasons of equality”.

Today Norman and two fellow directors have phoned every Vauxhall dealer to inform them that their franchise contract’s two-year notice of cancellation will begin on April 30 and end on April 30 2020.

“Then we would propose new dealer contracts with those partners with whom we saw, for them, a stable economic future beyond that,” he said.

“In the vast majority of cases, these contracts that are being cancelled will be followed by new contracts that will take effect in 2020.”

It’s much more mandated by the ability of a retail dealer, whatever its size and location, to be profitable and to satisfy customers, than it is somebody with a map deciding Vauxhall needs dealers in particular spots, he said.

He insisted a large reduction in the network “is pure speculation”. Volkswagen, which also has around 8% UK market share, operates a network of less than 200 dealerships, however Norman does not expect such a large rapid shrinkage from the current 326 car sales points.

“There will be a reduction. But today we are the second biggest brand in the UK after Ford with the second biggest network after Ford. After this rationalisation, we will still be the second biggest brand with the second biggest network. Obviously, we’ll move closer to the number three (Volkswagen) than we are today, but we will still have more retail dealers than the third biggest,” he said.

The refranchising does have to take into account the digital channels consumers now use to choose their cars, he agreed.



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