Alan Day Volkswagen has continued its close ties with the Saracens rugby union team with a two-year sponsorship deal which will see the Aviva Premiership champions kitted out with a new fleet of vehicles.
The London-based dealership will supply a fleet of vehicles for the players, coaching team and medical staff for general use and to support the club's ongoing community projects.
The vehicles will feature the initials and the number of home games of Saracen’s past and present players who have achieved over 100 caps for the club. Additionally, they will also sport the Saracens and Alan Day emblems.
Alan Day Volkswagen’s managing director, Paul Tanner, said: “Alan Day VW are delighted to renew our sponsorship deal with Saracens who have just been crowned champions for the fourth time.
“We are proud to sponsor such a fantastic club along with the inspiring Saracens Sports Foundation and will continue support the club and their supporters who we have forged a unique relationship with.
“This special bond between the club and Alan Day is very strong and we look forward to continuing our partnership in the future.”
The dealership has been the official car supplier for the past four seasons, and staff support the Sarries disability programme, coaching youngsters with learning difficulties.
Overseers of Saracens’ commercial operations, Premier Team Promotions’ chief executive Tim Hunt, said: "Over the course of the last four years together, Alan Day have become an integral part of our partnerships family, supporting the club across the board.
"From their involvement with the players, to their backing of the Saracens Sport Foundation and Sarries RFC, Alan Day have illustrated how closely our two companies’ values are aligned and we very much look forward to continuing to work together in the future.”