Aston Martin Works has opened a new Heritage satellite showroom to “complement” Stratstone’s nearby Mayfair franchise.
Situated with the Aston Martin Brand Experience Centre at No.8 Dover Street, the new facility has been designed to cater for customers interested in acquiring a heritage model or learning about the restoration services available at Aston Martin Works Service in Newport Pagnell.
Owned and operated by the brand’s Newport Pagnell-based Aston Martin Works operation – and not part of the Pendragon-owned Stratstone operation on Mayfair – the dealerships aims to build on growth in the market for heritage cars, highlighted by the sell-out success of the DB4 G.T. Continuation cars and the interest in the just-announced Goldfinger DB5 Continuation cars.
Paul Spires, president of Aston Martin Works, said: “The expansion of our Heritage showroom activity into Central London enables us to engage with our customers in the location where they work and live their lifestyle.
“It also supports the international appeal and invigorated interest in Aston Martin Heritage cars, allowing us to deliver a personal service to customers visiting the UK.”
Aston Martin Works, based at the brand’s Newport Pagnell factory, cares for heritage car customers from across the globe and the new Heritage showroom provides a convenient location for its international customers.
A statement issued by Aston martin said: “The Aston Martin Works Heritage showroom complements the Aston Martin Mayfair dealership that has been a firm fixture on London’s Park Lane for many years, showcasing the full range of current Aston Martin models.
“The Dover Street showroom allows a pure heritage focus in a Central London location, meaning that the incredible heritage story of Aston Martin Works, the Newport Pagnell factory and the iconic cars built there will now reach a wider audience.”