Inchcape’s Mercedes-Benz dealership in Leicester will benefit from the high footfall of the festive period when it opens the doors at its new pop-up store at Highcross Shopping Centre.
The AM100’s retail group’s temporary location will be situated in the upper mall will give customers a chance to experience the amazing new EQ Smart car, along with the youthful A-Class and unique GLA-Class models.
Shoppers will also have the opportunity to test out their racing skills in the fantastic F1 Simulator.
Matt Hopwood, head of business for Inchcape Mercedes-Benz of Leicester, said: “Pop-up stores are a brilliant way of bringing the brand to the wider general public, especially during this busy Christmas period.
“We have some great activities planned for the seven weeks and are sure everyone will enjoy getting to know the team and what the brand can offer them.”
Earlier this week Lookers announced that it would be taking advantage of the festive rush at Brighton’s Churchill Square shopping centre to increase its exposure with a pop-up shop set-up in collaboration with Mercedes-Benz.
The Brighton store will be open for seven weeks from November 22 to January 10.
Inchcape’s Mercedes-Benz pop-up store opens its doors to customers today (December 6) and will remain open until January 17..