Unity Automotive has become MG Motor UK's sixth new franchised retailer appointment of 2019 with the opening a new showroom in Coventry.
The new Unity Coventry dealership, on Station Road, Balsall Common, Coventry, represents a “significant step” in MG’s current growth strategy as it continues to build a UK network which it expects to reach 120 sites by the end of 2020.
Unity Coventry’s dealer, principal Elliott Cartwright, said: “We are completely new to the brand and this is the first MG site in our family-owned franchise at Unity Coventry.
“MG has become synonymous with offering exceptionally good value-for-money products and we are tremendously excited about the future brand plans for this iconic British brand.
"We are confident that MG will be a great addition to the group and are looking forward to welcoming both new and existing customers to the showroom.”
MG Motor UK’s network development manager, David Allington, said: “Franchised dealers are crucial in supporting MG’s brand expansion and providing our customers with a personalised level of service in sales and aftersales.
“This new franchise enables us to increase our footprint in the West Midlands and reach an ever-growing number of customers who are looking for a range of cars and support services that offer true overall value.
"We are delighted to welcome Elliott and the rest of the Unity Coventry team to the MG family as we enter a new chapter in MG’s long-standing history.”