Eden Motor Group has opened the doors of Suzuki GB’s 161st franchised car dealership in Stratford Upon Avon.
The five-car, 2,000 square-foot Eden Suzuki Stratford showroom on Birmingham Road has been refurbished and modernised in-line with Suzuki’s high corporate identity standards and includes a six-bay workshop, the brand said.
The facility is the AM100 retail group’s first with the Japanese car brand and takes Eden Motor Group's total number of OEM franchised partners to six.
Mike Earle, Dealer Principal of Eden Suzuki Stratford, added: “We are very pleased to have been appointed as the Suzuki dealership for Stratford Upon Avon.
“It is a bustling town centre that draws many residents and visitors alike. Plus, with the showroom being located on one of the busiest roads in the area, and enjoying a high level of passing traffic, Suzuki will have great brand visibility as we grow the vehicle manufacturer’s presence in the area. We look forward to a very exciting future together.”
Dale Wyatt, director of Automobile at Suzuki GB, said: “Stratford Upon Avon is a completely new location for the brand, where we have never had representation.
“Therefore, as we sought to fill this open point, we looked for a retailer that was strategically located to serve motorists in both east Warwickshire and neighbouring postcodes in Gloucestershire.
“Thanks to its extensive presence across the Midlands and the south of the UK, and a long-established and loyal customer base, the Eden Motor Group matched our search criteria for this region, and we are delighted to be working with Mike Earle and his team.”
Eden Motor Group ranked 54th in the 2019 AM100, after achieving a total turnover of £297.7 million in 2018.