Eden Motor Group has improved service plan sales by 60% in the past two years and is projecting further growth of 25% this year.
The multi-franchised dealer will soon be employing EMaC’s AutoQuote service, which is expected to streamline administration by automatically creating and emailing quotes to customers.
Eden’s success in selling Service Plans will see it benefit from a guaranteed service revenue across the coming years of more than £4 million per annum.
Mark Clifton, group general manager for Eden Motor Group, said: “EMaC is a proactive partner which treats each of our dealerships as individual entities; there’s no “one size fits all” mentality. By working in collaboration, we are supported in the launch of consumer offers, driving colleague engagement through training, and the delivery of valuable management and performance review information.
“We will benefit further from harnessing new technology solutions from EMaC, such as AutoQuote, and are working together on a new website that will provide us with a consumer direct portal for Service Plans. This, combined with EMaC’s outbound sales collaborations, means we can continue to boost year-on-year Service Plan sales to further support our Group. Indeed, our relationship with EMaC has become a central part of our growth strategy.”