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Citroen UK dealer conference reveals top performing dealers and changes to remuneration

Citroen UK’s recent dealer network conference detailed changes to its partners on how it will be changing remuneration and the aftersales business model ahead of more electric vehicles joining its range.

The National Dealer Conference was held in Manchester late last week with the key message of Vive L’Opportunity.

The full details of how dealers can expect things to change have been shared with the network at the conference, but AM has asked for further clarification around these changes to remuneration and aftersales revenue.

Charles Martin, UK aftersales operations director, Groupe PSA, guided dealers through the transition process on how service parcs will change, including readying for changes in revenue streams when compared to more conventional internal combustion powered vehicles.

Martin said: "2020 is the start a decade being reshaped by autonomous driving, connectivity, car sharing and electrification it is clear that we must adapt in order to make the most of the changing opportunities.

"By making changes now to ensure the network is fit for the future 100% total absorption, including used car direct profit, is more than achievable; a new focus and team engagement are the keys.

"Take 2020 as the opportunity to reboot the business and ensure you are ready for the future; check yourself against the key points from the conference and build a roadmap to being 100% absorbed."

The contribution made by the Citroën network in 2019 was acknowledged at the event, with the top three dealers being recognised for their outstanding performances.

The ‘Dealer of the Year’ prize went to Elim Citroën of Anglesey, with second and third places being awarded respectively to Robins and Day, Manchester and Sportif Citroën in Aylesbury.

Karl Howkins, Citroen UK managing director and sales director Eurig Druce, presented the dealership awards.

As well as applauding the most successful dealer partners, the top sales professionals were also recognised in the brands ‘Golden Chevron’ Awards for 2019.

Druce outlined plans that will save the average Citroën dealer an additional £50,000 per year, through changes to bodyshop courtesy car and demonstrator programme requirements. In addition, a number of dealer programmes have been simplified, with a view to maximising dealer earnings.

Laurence Hansen, Citroën’s product and strategy director, who was appointed to the role in October 2019 replacing Xavier Peugeot, detailed the Citroën brand’s product launches over the coming years, with 2020 marking the start of Citroën’s electrification offensive.

Starting this year, all ‘new generation’ cars and vans are being made available with an all-electric (BEV) or plug-in hybrid (PHEV) powertrain, in addition to petrol and diesel combustion engines.

This strategy has been devised to give consumers the flexibility to choose their desired model, and then the method of propulsion most relevant to them.

First to launch – the new C5 Aircross SUV Hybrid – was showcased to the dealer network, while LCV electrification was also detailed, with all Citroën LCVs to be electrified by 2021.

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  • hetty - 15/01/2020 10:09

    Wow bet that was a good event , did the dealers give Citroen a prize for being one of the worst fanchises to have in the UK . ?