Cotswold Motor Group's Cheltenham Mini franchise has been named as the brand's Retailer of the Year for the second consecutive year, at the 2020 Mini Retailer Awards.

The dealership, which based in the group's sprawling £19 million BMW, Mini and BMW Motorrad facility opened in April 2017, was commended for demonstrating success across 13 key areas, including new car sales, used car sales, profitability and customer satisfaction.

Andrew Hulcoop, managing director of Cotswold Motor Group, said: “Winning the award last year was a great achievement, but to win it again for the second year in succession is just amazing.

"This is brilliant recognition for the Mini team and fully reflects their passion for the brand, coupled with their determination for success and focus on delighting the customer.

"Winning this award is only possible thanks to the full commitment of all the team and the support of our customers. I am immensely proud of Cotswold Cheltenham Mini.”

Other categories and their winners included Stratstone Harrogate for Retail Sales, Mini Park Lane for Electric Performance and Lancaster Group for Corporate Sales.

Nine dealerships were recognised at the event, out of a total network of 131 sites across the UK and Ireland.

Speaking at the awards, David George, director of Mini UK, said: “In 2019, Mini retailers embodied the brand’s optimistic spirit, defying market conditions and working tirelessly to maintain the record 2.8% market share set in the previous year.

"It’s fantastic to recognise and reward this unwavering dedication as the brand and retail partners enter the exciting year ahead with the new Mini Electric.”

With a nod towards the new Mini Electric, this year’s awards were held at Exhibition London, an old electricity generating station for the Central London Railways.

Mini UK also partnered with Hard Rock Hotel, London, where David Bowie’s classic chrome-plated Mini is displayed among the hotel’s existing rock memorabilia.

In 2019, Mini Countryman saw an 18.1% increase in sales, from 14,607 vehicles in 2018 to 17,248 in 2019.

This was largely due to strong customer demand for the Plug-in Hybrid version, which saw a 64% increase in sales.

2020 will see the first customer deliveries of the new Mini Electric, the brand’s first fully battery electric vehicle, and the Mini John Cooper Works GP, the fastest and most powerful road-ready Mini ever.

Mini Retailer Awards winners:

Retailer of the Year	Cotswold Cheltenham
Retail Sales	Stratstone Harrogate
MINI Electric	MINI Park Lane
Corporate Sales	Lancaster Group
Used Cars	Dick Lovett Hungerford
Customer Service	JKC
Financial Services	Grassicks
Aftersales	Sytner Tamworth
Marketing	Dick Lovett Group