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Vertu adds Citroen to Bristol Street Motors Ford Worcester dealership

Bristol Street Motors Worcester Citroen/Ford team (left to right): Rachel Craig, Johnny Best, Sharon Hardy and Nicolai Morville

Vertu Motors has brought Citroen under the same roof as its existing Ford franchise in Worcester as part of a £250,000 upgrade of the car dealership’s facilities.

The Cosgrove Close site has become a dual-brand franchise site with the creation of showrooms for each brand with what the retail group described as “a brand neutral shared service reception and service centre”.

Johnny Best, general manager at Bristol Street Motors Worcester Citroën (pictured), said: “Adding the Citroën dealership to the existing Ford site in Worcester is an exciting move for the Group.

“The showroom looks fantastic, and the team is geared up and ready to provide fantastic service to our customers, in line with our new social distancing procedures.”

Citroen UK has been open to integration into showrooms also featuring other brands for some time.

Earlier this week AM reported that Wingrove Motor Company is set to add a Peugeot franchise into its Citroen car dealership at Silverlink Newcastle.

In February last year, former managing director Karl Howkins told AM that PSA Group stablemate Vauxhall was among the most logical options for multi-brand sites.

Bristol Street Motors’ new Citroën dealership features a wide range of the brand’s new hybrid and electric models, as well as its existing portfolio of petrol and diesel vehicles.

By 2025, Citroën has pledged to produce an electrified version of every car and van in its range.

In line with social distancing guidelines, the site currently has robust health and safety policies to keep staff and customers safe, including hand sanitiser stations throughout the dealership, the use of face coverings for staff, and demo cars will only be unlocked when a customer asks.

Once a customer has viewed the demo car, a member of staff will then fully sanitise the car and lock it again, ready for the next customer, a statement issued on behalf of the Worcester operation said.

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