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AM Awards winner: Best Dealer Group (More Than 10 Sites), Marshall Motor Group

Marshall Motor Group CEO Daksh Gupta receives the award from heycar chief commercial officer Karen Hilton

Marshall Motor Group secured the AM Awards 2021's Best Dealer Group (More Than 10 Sites) award after staying true to a strong code of ethics without sacrificing commercial success.

“Our last private owner, the late Michael Marshall, was passionate about his business being ethical with the right values and culture,” the group said in its entry.

“Despite our exponential growth, these remain our touchstones.”

Following its 2015 public offering and the acquisition of around 170 businesses since 2008, Marshall showed that employee welfare is among its top priorities at the most testing of times.

Prior to COVID-19, the group had already moved as many meetings as possible on to Microsoft Teams to improve managers’ work/life balance.

When dealerships were closed in March 2020 and 80% of staff furloughed, chief executive Daksh Gupta began hosting weekly video updates to employees.

More than 50 videos had been issued by May last year and they continue today, including shout-outs for colleagues and – during lockdown – especially those with cancelled family events such as weddings.

Marshall delivered profitability in 2020, a 5.3% revenue decline coming alongside pre-tax profits up 3.7% at £20.4m in 2020.

In May this year, after embracing an automotive retail recovery in H2 2020 and making a strong start to 2021, Marshall repaid £4 million in Government support.

And as senior management declined their 2020 bonuses, it issued a backdated pay review for more than 4,000 staff – handing its lowest earning staff a 4% pay rise – along with a “loyalty bonus”.

The business, which achieved Great Place to Work status for an 11th year and was named a Best UK Workplace for a seventh time this year, is working to introduce greater diversity to its workforce.

In 2015 only 15% of its executive committee, PLC board, operating board and senior functional heads were women. That figure is now 31.7%.

And for the first time in 2021 its Future Leaders Programme features more women than men, without the need for a quota system.

“They have achieved all these places through ability,” the group says.

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Less than a month left to register for free Automotive Management Live event at Birmingham NEC

Automotive Management Live 2021 - Shaping the future of motor retail

The sector’s premier insight and networking event returns to the NEC, in Birmingham, on November 11.

Book your place early to ensure they are ready to embrace a packed schedule of seminars and interactive stands.

Devonshire Motors owner Nathan Tomlinson said of the event: "Being able to get back to networking and learning in person is something that I'm really looking forward to,” he said, adding: “One thing that really caught my eye was the message about ‘learning new skills to balance your workload’.

“Personally, I think that's going to be a really big deal as we continually put more and more pressure on our teams to handle workflow, often digital, that we just don't have the structure, tools or skills to manage well.”


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