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Drive welcomes six new recruits to expanded car dealership in Leicester

Four of Drive Leicester's new recruits (from left): Tom Preston, Paul Bustin, Katie Levy, Steve Chambers

Drive Motor Retail has welcomed six new recruits to its Leicester car dealership operation after expanding its MG Motor UK showroom.

Former Bristol Street Motors general manager Paul Bustin now heads-up the operation on the city’s Freeman Common Road which also operates a Vauxhall Motors franchised site.

Bustin, who brings 32 years’ experience in the motor trade to the role, said: “My first impressions of Drive are great. We have a leadership team which is very focused on growing the business and the team I have around me are a success story in the making.”

The AM100 car retail group Drive delivered a turnover of £226.3 million in its last published accounts, for a COVID-impacted 2020 trading period, alongside pre-tax profits of £3.36m.

It currently employs over 700 members of staff in 16 dealerships.

The decision to expand the groups MG retail operation in Leicester came as the brand continued to accelerate its growth in the UK, with registration volumes up 83.04% to 19,695 to the end of May.

AM recently reported that MG had paused sales of its affordable electric vehicle (EV) models as it struggled to me demand, however.

Among the other new recruits at Drive’s expanded operations are: Jonathan Davies, aftersales manager; Toby Yeomans, sales controller; Richard Peacock and Tom Preston, business managers.

Katie Levy has also been promoted to MG sales manager.

Rob Keenan, Drive Motor Retail joint managing director, said: “It is great to see the team at Leicester growing and with Paul’s experience, the site is in a great place to expand further after the work we have done in the past year.

“At Drive we pride ourselves on our happy, longstanding employees so we welcome all the new members of the team and look forward to them becoming part of Drive for a long time to come.”

The latest AM industry special issue

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Any general manager has so many plates to spin, and they must foster a talented team that they can rely on to not just do the basics well, but to sprinkle some magic on top that customers can notice.

If the marketplace in 2023 is steadily returning to relative normality, this normality now includes the drive to find customers for an increasing supply of electric vehicles, and the need to source used cars from all channels and market them carefully. And of course there are the desires to delight consumers with an omnichannel experience and to hold on to decent margins after a couple of years of strong profitability.

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In this special digital publication, industry experts, prominent suppliers and franchised dealers share their insights on the major aspects required in running a modern dealership well.

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