Sir Michael Gambon is set to become the voice of Carwow as the online search tool launches a £6 million TV ad campaign.
A Carwow spokesman said that the advert would feature “across major channels, including Channel 4” and would be aired in the new year.
Research carried out by the brand indicated that 73% of people planning to buy a new car were more likely to visit carwow.co.uk having seen the advert.
Carwow allows buyers to choose the car they want, how they want it, with total price transparency and the best possible customer service
The business claims that buyers using carwow.co.uk save £3,600 on average, with more than £42,000,000 saved by the site to date.
Actor Sir Michael Gambon became well known in automotive circles after almost overturning Top Gear’s reasonably priced car during a lap of the show’s test track.
The corner where the spectacular incident occurred was subsequently re-named “Gambon.”