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Mitsubishi launches 'absorbing' Channel 4 advertising campaign

Mitsubishi Motors in the UK Channel 4 advertising campaign

Mitsubishi Motors in the UK has launched the latest phase of its long-standing sponsorship of Channel 4’s Documentaries on 4 television programmes with a series of new adverts.

The series of new ‘idents’, which are screened before and after each advertising slot during documentary screenings on the channel and showcase a new tagline ‘Absorbing Life’.

Mitsubishi’s new adverts feature Outlander PHEV, ASX, Mirage, L200 pick-up truck and Eclipse Cross models and show a series of objects being gradually drawn towards Mitsubishi vehicles before being absorbed into the bodywork.

Toby Marshall, Mitsubishi Motors in the UK sales and marketing director, said: “Sponsorship of Documentaries on 4 is a key part of our marketing strategy and we wanted to create a new set of idents that reflected how each of the models shown can suit anyone’s lifestyle.

“The new films depict many of Mitsubishi Motors’ and Channel 4’s shared values, invoking their daring, powerful, challenging and pioneering spirits.

“The dramatic and cinematic lighting of the idents also highlights the individual lines, angles and dynamic bodywork of the models featured.”

Mitsubishi’s new advertising campaign was created by Cardiff-based creative agency, Golley Slater, and directed by freelance director, River, who worked with Fresh Films and post-house Jam Films to help create the 3D animated objects.

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