Marketing Delivery has launched SocialStock, a new tool for dealers to better manage their social media activity.
The online platform integrates a number of social media management and reporting tools, all developed specifically for motor retailers.
These include a stock remarketing tool, social media advertising tools, and LeadBox – an automated lead capture system for Facebook.
Jeremy Evans, managing director of Marketing Delivery, said: “Social media and eCRM have never been more important to car dealers in the UK, with more and more buyers seeking to interact with dealers digitally.
“We already offer a range of different tools to help dealers capitalise on the many opportunities presented by social media.
"Bringing everything together under the SocialStock banner means dealers and dealer groups can access a simple, streamlined platform that that can be tailored to best meet their social media marketing needs.”
SocialStock retailers can specify how many tools they deploy, and for which sites and brands, to suit their requirements and resources.
The system can provide controlled levels of user access so, for example, different campaigns can be managed and evaluated by a centralised marketing team across a group, or by staff at individual locations.
The Facebook advertising functionality within SocialStock enables businesses to better target their social media marketing at potential conquest customers.
Dealers can create personalised adverts targeting very specific audiences, and seamlessly use them to populate Facebook Marketplace to target those actively looking to buy.
It enables multi-brand sites and larger dealers groups to run concurrent Facebook marketing campaigns for multiple brands across the same channel without duplicating the target audience.
The LeadBox system records customer enquiries captured via targeted Facebook adverts, sending customers’ details directly to the sales team to act upon.
Stoneacre believes that social media has assisted it as a lead generator with £1 million of car sales during the past 12 months, with 591 identified sales coming as a result of leads generated by interaction online.