Marketing Delivery

Younger drivers want reminding of deferred aftersales work

78% of younger drivers (aged 18 to 24) would welcome contact from a workshop between services to check if deferred work needs to be carried out.

Ex JCT600 marketeer Charlotte Murray joins Marketing Delivery as commercial director

JCT600 head of marketing Charlotte Murray has joined Marketing Delivery as its new commercial director.

Sandown Group’s email alerts increase ‘lost sale’ conversions by 222%

The Sandown Group has achieved a 222% increase in the number of leads marked as ‘lost’ by staff that are subsequently converted to a sale.

Dealers urged to combine MOT and vehicle service alerts

Marketing Delivery have urged dealers to combine MOT and vehicle service alerts to help maximise aftersales conversions.

Why advanced tech takes dealers back to basics

Retailers need to maintain the digital momentum they had accelerated during the pandemic to avoid potential lost sales at a time when the market is constricting, Marketing Delivery managing director Jeremy Evans will advise attendees at the 2022 Automotive Management Live show.

Average car buying cycle falls to five days from first enquiry, data shows

Consumers are purchasing new cars within five days of making a first enquiry, according to Marketing Delivery.

AM webinar: scoring success from MOTs ahead of September's seasonal spike

Car retailers will be offered insight and advice to help them score success from September’s new seasonal spike in MOT volumes.

Digital: email/SMS marketing

Digital: social media

Rybrook improves conversions by 3.6% by targeting ‘lost’ leads

The Rybrook Group has increased its sales conversions by adopting a suite of digital marketing tools from Marketing Delivery.

Car retailers' aftersales retention relies on well-maintained customer data

Accurate customer data has always been important, but the COVID-19 pandemic has created a problem that could be losing service departments tens of thousands of pounds of potential profits each quarter.

Car buying journey slashed from 16 to six days since pandemic began

Car buyers have sped-up their purchasing process to cut the time from making an initial enquiry to completing a purchase from 16 to six days, according to Marketing Delivery.

Data, flexibility and finance key to a broader aftersales customer base

As the new car market declines and EV ownership becomes more widespread, dealer groups are increasingly turning their attention to older vehicles to keep workshops full.

How can car retailers turn red and amber aftersales work into profit?

Even the traditionally slender margins that car dealerships make on new and used car sales once all the overheads have been factored in, aftersales is key to profitability.

Facebook to deliver social media advice alongside Marketing Delivery at AM Live

Facebook UK will join Marketing Delivery on-stage at Automotive Management Live to advise car retailers how to adapt to changing cutsomer baviour with an expertly-targeted social media strategy.

Heritage Automotive automates parts of the car buying journey

Heritage Automotive is implementing electronic customer relationship management at its 33 dealerships in the South West of England following a successful pilot at its Bristol operations.

Motorists most likely to book MOT and service work with the dealer that issues a reminder

More than two-thirds of UK motorists are likely to make an aftersales appointment with a dealer that reminds them when work is due, according to a new study by Marketing Delivery.

Buyers want email stock updates from dealers, finds Marketing Delivery

Almost two-thirds (59%) of potential car buyers are more likely to remain in contact with a dealer that emails them with details of stock that matches their initial enquiry, according to a new study by Marketing Delivery.

Marketing Delivery appoints Mark Cryans as national head of sales

Marketing Delivery has appointed Mark Cyrans as its new business development director as its targets "bigger audience" of dealers and OEM clients.

How car buyers' expectations are still changing - research

Fresh research into how car buyers expectations are changing and case studies of how dealers response are at Automotive Management Live Virtual.