Almost two-thirds (59%) of potential car buyers are more likely to remain in contact with a dealer that emails them with details of stock that matches their initial enquiry, according to a new study by Marketing Delivery.
While the automotive sector has undergone dramatic digital transformation, the sales process has remained the same with the customer quickly funnelled into the showroom. Coronavirus has changed all that.
As the ‘social distancing’ measures introduced to help limit the spread of COVID-19 coronavirus start to bite, it is inevitable that those vehicle showroom and workshop facilities that remain fully open will experience a reduction in consumer footfall.
Car dealers combining systematic and programmatic email communications with targeted social media messages create an electronic safety net which avoids leads falling through the gaps, according to managing director of digital agency Marketing Delivery Jeremy Evans.
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