Jardine Motors Group is launching a new online sales platform for its Jaguar Land Rover (JLR) division.
The platform, developed by omnichannel car retail specialist Rockar, will give customers easier access to hundreds of in-stock new JLR vehicles, as well as around 1,000 approved used models across the network.
From initial sales enquiry to vehicle delivery, the complete process can be fully managed online by the customer supported by Jardine’s digital sales teams both online and in the showroom.
Online sales platforms have grown in popularity during the Coronavirus lockdown. Jaguar Land Rover launched its own online sales portal last year.
The new approach will initially be launched with Jardine's JLR site in Reading, before being rolled out further.
Jardine Motors Group chief executive, Neil Williamson, said: “The changing needs of the customer, who is browsing and purchasing more online, is widely talked about in our industry.
“The digital transformation journey we’ve been working on has involved putting in place the foundations of new systems and processes to then allow us to launch new services that will truly make a difference to customers and our business.”
The new digital platform, developed in partnership with Rockar, integrates into Jardine’s existing website, allowing customers to browse and engage at their leisure.
Rockar founder, Simon Dixon, said: “By combining our expertise of using real data as insight to inform the omni-channel process combined with the knowledge the team at Jardine Motors has of their customers and the retail experience, meant we have been able to quickly and efficiently deliver this new buying experience.
“Customers will be able to start and complete the process for purchasing a new, ex-demo or used car through a consistent experience, at whatever pace they want and wherever they choose.”