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Pendragon joins What Car? New Car Buying platform

AM100 dealer group Pendragon has joined the What Car? New Car Buying platform, bringing more than 100 additional dealerships to the site.

There are now more than 1000 franchised retailers signed up to the platform, which showcases the best new and stock car offers available from dealers across the country.

Using What Car?’s intelligent buyer profile analytics, purchase leads are matched to retailers in their area, with prices guaranteed via What Car?’s Target Price mystery shopper data.

Kim Costello, chief marketing officer for Pendragon, said: “We are excited about our partnership with What Car?, it gives us the ability to expand our digital offering and customer reach. Being featured on the New Car Buying Platform further enhances the digital experience our customers want and is another example of how we are giving customers the ability to buy their car their way.” 

Access to leads from What Car?’s New Car Buying platform is open to any franchised dealer or OEM for free at present, with no lock-in period, as part of the brand’s commitment to help get the automotive industry back on its feet in the wake of the coronavirus pandemic. 

Pendragon joins retailers including Ford Retail, JCT 600, Hendy Group, Marshall Motor Group, Robins & Day, Snows, Vertu Motors, Vindis and Waylands Automotive using What Car?’s New Car Buying platform.  

“The combination of a great reputation for customer service and the geographical scale of Pendragon makes them the ideal partner for What Car?’s New Car Buying audience, and it is extra special to sign such a high-profile retailer to take us over 1000 active dealers using our online platform,” said Kate Hannam, director of sales and commercial partnerships for What Car?. 

“We have worked relentlessly through lockdown to keep evolving and improving our product, and it has been incredibly rewarding to see it grow exponentially since car dealers were allowed to reopen following lockdown. It is fantastic news to welcome Pendragon on board - the levels of consumer and retail engagement are breaking records every week, and as a result we are breaking sales records all the time,” she added.

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