AM webinar: Consumer reactions to digital retailing and how to make it work for you

Are you considering an online car buying (digital retailing) process for your brand or dealership? 

Contact At Once! has done the research on how to get the most from that investment. 

It had Root & Associates, a market research firm that specialises in the automobile industry, study the effects of digital retailing and guided shopping in the car purchase process. 

What it comes down to is this.

To realize digital retailing’s full potential, you need to pair it with messaging assistance. 

Join us for this free-to-attend webinar to see what was uncovered in these in-depth, in-person interviews and a survey of 1,000+ car buyers and shoppers. 

You’ll learn:
•             How to help more people complete the online car buying process you set up
•             Why it’s so important to think about who answers your car shoppers when they chat or text
•             How to use this information for a competitive edge.

Speakers

Denise Chudy, general manager, Contact At Once!
As general manager of Contact At Once!, Denise is responsible for global sales, marketing and operations of the automotive industry’s leading messaging platform for conversational commerce and Automotive Tango — the combination of technologies, people and dealerships to create a friction-free and highly satisfying consumer experience for auto shoppers and customers. Denise's experience in automotive also includes her role on the original management team of Cars.com and, later, she launched the automotive vertical at Google.

Therese Aleman, senior director, marketing, Contact At Once! 
Therese has extensive experience developing and executing marketing and communications strategies for technology companies, including the launches of multiple early stage software companies and fast-growing SaaS solutions providers. 

Webinar chairman: AM editor Tim Rose

Webinar recording