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Codeweavers becomes ‘leading technology provider’ for Auto Trader finance calculators

Shaun Harris - 2016

Codeweavers will be the “leading technology provider” for Auto Trader’s online dealer finance calculator after the two businesses extended the terms of their existing partnership.

Codeweavers’ technology platform currently drives Auto Trader’s finance solution on its marketplace and was “integral in the development” of the finance calculator function launched in May.

AutoTrader extended its partnership, seeing Codeweavers’ technology power dealer finance on Auto Trader Dealer websites, replacing iVendi.

The move will see dealers operating an Auto Trader Dealer website benefit from a complete finance solution.

In addition to a general finance enquiry page, dealers with finance on their website will have a finance calculator with Hire Purchase (HP) and Personal Contract Purchase (PCP) examples in their eligible vehicle adverts.

Dealers will be able to submit finance applications directly to their nominated finance provider, selected from Codeweavers’ list of lenders which includes MotoNovo, Close Brothers Motor Finance, Blackhorse, Barclays Partner Finance and Santander Consumer Finance.

Existing Auto Trader Dealer website customers should expect to be contacted by the Codeweavers team in the coming days to complete the setup of their finance offers.

There will be no charges or changes to customers’ existing Dealer Website packages. 

Auto Trader’s retailer and consumer product director, Jason Biffin, said: "Auto Trader is the market-leading automotive website provider and we’re excited to cement our finance partnership further with Codeweavers.

“As we continue to evolve our finance offering, it is important for us to work with a single technology partner across all of our various finance initiatives.

“It is also much more efficient for the many thousands of dealer customers that are live today with finance on Auto Trader to manage their offers through one provider.

“Our customers have asked us to help car buyers submit finance applications direct to their chosen finance provider, so I’m pleased we’ve also been able to give this functionality to all dealers as part of our move to Codeweavers.”

Codeweavers’ sales director, Shaun Harris (pictured), said: “Codeweavers are delighted to be extending our relationship to include the Auto Trader websites.

“With the positive response from dealers to the solution on the Auto Trader marketplace, we look forward to offering consistency across both platforms as we continue to work with Auto Trader to drive finance innovation.

“The change removes the burden of replication for the dealer and offers consistency for the consumer so I expect this development will be well received.”

Dealer customers are able to add finance calculators to their Auto Trader car adverts free of charge until 2018.

Dealers simply confirm their Financial Conduct Authority (FCA) firm reference number, and then select their preferred finance providers and representative APR.

Auto Trader will be introducing a search by monthly payment tool in the near future. 

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