Codeweavers is calling on software providers to implement short-term contracts after a reported 48% rise in sales.
Codeweavers’ sales director Shaun Harris (pictured) said: “In today’s dynamic market, dealers need to have access to innovative technology that is relevant to the market needs of the moment and which, evolves based on behavioural changes in car buying.
“Technology that is seen as fast, flexible and reactive should have the capacity to be superceded by a better option, as this becomes available. This is the way dealers operate and in a customer centric market, this is what software vendors need to deliver.
“Dealers should question the value of long-term IT contracts, which can constrain their need for a nimble, entrepreneurial approach.
“With just a one-month exit clause, we have to be adding value to our dealer community and adding customers at the same time. A 30-day contract is a built-in incentive that keeps us on our toes and keeps us closer to our dealers.”