Ford Kuga tops dealer margin for sub-£10,000 bracket, as BMW holds brand lead

The Ford Kuga has once again taken the top spot in Dealer Auction’s Retail Margin Monitor, offering the highest profit potential in the sub-£10,000 segment during June.

The mid-size SUV delivered an average retail margin of £2,600, up from £2,225 when it last led the rankings in March. It has been a regular fixture in the table throughout 2025, building on its strong performance in 2024.

Dealer Auction’s marketplace director Kieran TeeBoon said the data reflected a balance of familiar patterns and emerging trends.

He said: "The Kuga was 2024’s overall top performer and remains strong.

"But we are still seeing fresh entries in the top 10, which shows how dynamic the used market continues to be."

New to June’s top 10 were the Hyundai i30, ranking third with a £2,375 margin and the Fiat 500X in seventh at £2,315. The Vauxhall Insignia re-entered the rankings for only the second time, coming in with a £2,300 margin and also topping the speed-to-sell chart with an average of just 27 days.

The Peugeot 2008 climbed to second place with an average margin of £2,425, while its sibling, the 3008, also retained a place in the top 10.

In the over-£10,000 category, the Volvo XC90 posted the highest average margin seen in 2025 so far, reaching £5,200.

It was ahead of the Land Rover Discovery Sport (£4,200) and the Range Rover Evoque (£4,050) to claim the top spot for the second time this year.

Half of the top-performing models in this higher price band were from mainstream brands such as Kia, Volkswagen, Nissan and Ford.

This reflected continued buyer interest in higher-spec examples of mass-market cars.

BMW remained the highest-margin brand under £10,000 for the sixth month in a row, with an average of £2,425.

Mercedes-Benz and Volvo followed, with average margins of £2,350 and £2,300 respectively.

TeeBoon noted that strong trade performance so far this year is giving dealers greater confidence in pricing.

He added: "The used market is a stabilising force.

"With predictions of 7.64 million used car transactions in the UK this year, the data shows there is a clear opportunity for dealers to protect and grow their margins."