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Advertising feature - How will 5G affect you and your video experience?

CitNOW chief executive Alistair Horsburgh

Advertisement feature from CitNOW

How will 5G affect you and your video experience?

By Alistair Horsburgh, CEO, CitNOW

This year 5G is set to become more widespread and it will affect how we use our smartphones dramatically. Retailers utilising video as a means to communicate personally and as a way to showcase used car stock online will benefit from 5G because it is set to boost quality and make it easier for consumers to watch content on their smartphones.

Faster than the current standard, 4G, 5G will enable us to stream more high-quality video content more quickly – great news for the viewer and retailer staff tasked with shooting and uploading. Professional video presentations will be taken to the next level and viewers will benefit from reduced latency (the time it takes for a video to be clicked and then to play).

In 2018, CitNOW hosted almost 9 million videos on its platform (8,986,860 to be exact) and 5G will deliver a better experience for the viewer, which in turn will enhance video communications making it more mainstream than it is already.

As retailers become more experimental and innovative in their use of video and push the boundaries even further together with even more consumers embracing video messaging, the arrival of 5G will have a crucial role to play in its wider adoption. In fact, these three trends – more diverse use of video, consumer acceptance and 5G, are completely entwined. Each is influencing the other, enabling each to gain more traction. 2019 will be an exciting year for video messaging.

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