Car retailers will be offered insight and advice to help them score success from September’s new seasonal spike in MOT volumes in the latest AM webinar.
News and features editor Tom Sharpe will host the ‘General Managers Guide to…Making a success of MOTs’ online event from 2pm on June 22, with a panel discussion and interactive Q&A session featuring experts from the aftersales sector.
The online event – sponsored by Marketing Delivery – is the latest in a series of ‘General Managers Guide to…’ webinars which offer insight into a number of specific areas of the sector, all of which can be viewed on demand via the AM website.
The panel for the latest webinar features: Stuart James, chief executive of the Independent Garage Association (IGA); Nathan Tomlinson, dealer principle at Devonshire Motors; Will Blackshaw, managing director at Blackshaws Alnwick; David Giles, multi-brand aftersales manager at Chorley Group; and Marketing Delivery managing director Jeremy Evans.
Car retailers keen to watch ‘A General Managers Guide to…Making a success of MOTs’ – and potentially take part in the Q&A discussion – should register now.
Among the topics set to be addressed by the 45-minute webinar will be:
- Monetising MOTs: realising MOTs’ potential to generate additional aftersales profit.
- Equipping your workshop to take on MOT work spanning various classes of vehicle.
- Recruiting and training a team of MOT testers for your automotive business.
- Planning ahead: how to best leverage the market’s peaks and troughs.
Car retailers can boost their businesses aftersales income and customer retention by embracing MOTs and the sector is approaching a crucial period for workshops keen to leverage the potebntial gains.
A news insight featuring in AM last year highlighted the fresh trend an MOT-driven September aftersales surge that could help forge the foundations of a strong second half financial performance.
Following the Driver and Vehicle Standards Agency’s (DVSA’s) COVID-prompted MOT extensions in 2020 it was estimated that the new seasonal spike saw dealerships and garages faced with an estimated 580,000 more MOTs than in a normal September during 2021.
Click here to register now for AM's 'General Managers Guide to…Making a success of MOTs’ webinar.