Vauxhall Motors has appointed McCann Velocity to oversee its CRM, point of sale, print, aftersales and retail marketing.
McCann Velocity will employ a team of marketing specialists dedicated to Vauxhall to take on the fleet business currently held by incumbent agency Graymatter.
Vauxhall Motors’ marketing director, Simon Oldfield (pictured), said: “As Vauxhall Motors and the car industry moves forward at a rapid pace, we need an agency partner beside us that will deliver campaign work from conception through to our retail network. McCann Velocity is a vibrant agency and will bolster our presence in the market.
“Vauxhall Motors has a long standing relationship with the McCann network, they successfully defended the account adding our fleet business to their remit.
“They achieved this by understanding and recognising our need for a truly integrated approach and the requirement of a one stop shop solution. We look forward to getting underway.”
McCann Velocity’s managing director, Paul Dean, said: “We are thrilled that the McCann network will continue its long-standing partnership with Vauxhall Motors.
"McCann Central has delivered outstanding work for the brand over the previous eight years and with this comes enormous level of insight and trust."
He added: “McCann Velocity has been created to deliver the truly transformative change that Vauxhall Motors is looking for, ensuring that strategically and creatively all brand and tactical activity is delivered in an engaged and seamless way for Vauxhall customers.”