Seat has revealed that it is currently “evaluating scope for a UK Cupra specialist network” as it prepares for a re-launch of the performance car model line at the 2018 Geneva Motor Show.
While representatives for the brand in the UK would not comment on the scope of the developments within the Cupra model line-up set to be announced at next month’s event in Switzerland, it did suggest that there may be changes ahead for its UK retail network.
Asked whether a Cupra-specific dealer network, like that established by Renault for its Renaultsport brand, might be considered as part of a move to develop Cupra’s profile, a spokesman for Seat UK told AM: “All Seat dealerships will be able to sell Cupra products. However, the brand is currently evaluating scope for a UK Cupra specialist network to offer an even more bespoke service to keen brand followers and enthusiasts.”
Seat confirmed the launch of the “new Cupra brand” this week, presenting its new logo.
In a statement issued ahead of the launch of the new branding, it stated: “Cupra has always been the sportiest expression of Seat.
“Now the time has come for it to gain its own soul, its own DNA, its own identity by becoming a new entity. All new Cupra vehicles will feature the new Cupra logo.”
Srat said that the “new brand” would make its official debut on February 22 during a special international media event.
Shortly afterwards, the first Cupra models will be introduced to the public at the beginning of March during the Geneva International Motor Show, it added.