The Volkswagen Group has established a new company, Elli, for energy offerings and charging solutions headed by chief executive Thorsten Nicklass.
Elli Group, headquartered in Berlin, is to develop products and services connected with energy and charging for the brands of the Group. In November of last year, the VW Group board voted on accelerated EV plans to ramp up electric car production by 2020.
Volkswagen’s brand board member, responsible for E-Mobility Thomas Ulbrich said: “As one of the world’s largest automakers, Volkswagen is going to force the pace of the urgently needed transport and energy transition to emission-neutral e-mobility.
“The new company will play its part with energy offerings from renewable sources and smart charging solutions.
"This way, we are entering a strategically relevant, extremely exciting business area that offers considerable opportunities for strengthening ties with existing customers as well as accessing entirely new customer groups.”
Nicklass, formerly chief executive of Digital Energy Solutions joint venture, announced that the new Volkswagen Group company would also offer to customers outside the Group green power from renewable sources that was 100% CO2-neutral.
“Our mission is to take e-mobility out of its niche and to place it firmly in the mainstream,” said Nicklass.
“The name ‘Elli’ stands for ‘electric life’, because we intend to enable a lifestyle that fully integrates the electric car in people’s everyday lives. This approach could be compared with the use of a mobile phone, which is taken for granted nowadays.”
The company will gradually be building up a portfolio of intelligent power tariffs, Wallboxes and charging stations as well as an IT-based energy management system.
Nicklass said: “We will be creating a seamless, sustainable ecosystem that addresses the main applications and provides answers to all the energy questions raised by electric car users and fleet operators.”
Up to the market launch of the Volkswagen ID, the first model based on the modular electric toolkit (MEB) in 2020, the company will successively roll out a large number of solutions that private and commercial e-mobility customers need now and in the future – ranging from hard-ware to charging, additional digital services and complete advice packages.
A brief overview of the business areas in which Elli is active:
Charging at home: green power
The services available will include green power for private households with and without an electric vehicle.
Details of the first tariff models will be announced by the Group in the near future. The power offered will be Volkswagen Naturstrom .
Charging at home: Wallbox
Customers will be able to choose between a variety of Wallbox variants. The 11 kW AC Wallbox is suitable for overnight charging, a procedure that protects the battery.
Full charging will take between five and eight hours. The comfort version also operates with 11 kW but also offers connectivity via payment arrangements and update options.
Charging at home: Smart energy management and photovoltaics
It will be possible to store power generated by customers’ photovoltaic systems in the car and to use it later in the household – or to feed it to the power grid in order to earn revenue.
Charging at the destination: employee parking spaces and Volkswagen partners
With Elli, Volkswagen will also be intensively involved in charging at destinations such as company car parks and dealerships.
Initially, this will include the expansion of charging stations at Volkswagen’s own employee car parks from 1,000 today to more than 5,000 by 2020 and the equipment of all 4,000 dealers and service partners in the EU with several charging possibilities, also by 2020.
Charging at the destination: fleet customers and chain outlets
In fleet business, Elli will provide support to the Group brands in connection with the changeover of their customers’ fleets to e-mobility.
Companies without a car fleet will also be able to access , advice on the topics of energy and charging infrastructure, especially with respect to installation, operation and maintenance.
Elli is in discussions concerning cooperation for the installation of charging stations at customer car parks of major chains.
Charging on the road
Elli will also make charging in public spaces a thoroughly positive experience thanks to convenient digital payment using a charging card with tailor-made tariffs.