Mazda UK has teamed-up with long-term warranty and roadside assistance provider Allianz to offer a new range of service plans through its franchised dealer network.
The new Service Plan ensures that aftersales work is undertaken within the Mazda dealer network using Mazda Genuine Parts and not only strengthens confidence in the Mazda brand but retailers’ ability to retain customers.
Service plan customers also have the option of paying for the service via a flexible, monthly payment option, helping them budget for servicing.
David Wilson-Green, director of the customer services division at Mazda UK, said: “Allianz Partners has been a trusted partner for over 20 years, delivering roadside assistance, used car and extended warranty to our customers.
“Having sold hundreds of Service Plans, it demonstrates the heightened demand for the service across our dealer network. Crucially, the Service Plan process integrates into Mazda’s IT systems, making it easy for our retailers to sell and manage this product while building on its great customer loyalty.
“This launch is a reflection of the value Allianz Partners brings to Mazda, as it continually develops new services and initiatives designed to boost profits, loyalty and customer satisfaction.”
Liz Grindell, head of warranty and F&I at Allianz Partners, added: “The launch of the Service Plan further strengthens our existing relationship with Mazda, as we continue to work closely to help the dealership network easily enhance its customer service offering.
“For customers, our flexible Service Plan product means the quality of work is guaranteed, with only Mazda Genuine Parts being used.
“Once again, Allianz Partners is selected as a key collaborator to build on the reputation and customer relationships for prestige brands like Mazda.”
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