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Robins & Day Sale receives Peugeot’s Gold Lion Retailer of the Year award

Peugeot UK dealer awards trophy

Peugeot UK managing director Julie David said that she was “incredibly proud” of the brand’s franchised car retailers in 2021 as Robins & Day Sale was awarded its Gold Lion Retailer of the Year award.

The OEM-owned AM100 car retail group emerged victorious from a shortlist of 20 potential winners from across the Peugeot network as awards were handed over to top performers in various awards categories.

Robins & Day led the way in the business centre category, with Robins & Day Birmingham North and Robins & Day Sheffield ranking first and second, respectively, in an event conducted via a special Peugeot online broadcast.

Retailer Group of the Year was secured by Howards, however, with Snows Motor Group and Hawkins completing the top three.

Arbury Bromsgrove was judged to have the best-performing sales department, with Dobies ranked as Peugeot’s best aftersales department.

Perrys Milton Keynes won the low emission vehicle retailer of the year and most improved retailer awards.

Elsewhere, Snows Portsmouth won sales administration team of the year; Startin of Worcester used vehicle retailer of the year; Macklin Motors Paisley motability retailer of the year; and Keith Price customer experience retailer of the year.

Zack Lanes of Charters Aldershot was also named as Peugeot’s top sales executive, while James Pilmer of Robins & Day Sheffield took home the business specialist of the year award.

Special Recognition Awards were also handed to Perrys Huddersfield and Arnold Clark employee Lina Hendry.

Peugeot UK managing director, Julie DavidDavid said: “I’m incredibly proud of the fantastic work that has been carried out by our retailers over the past 12 months, and it’s great to be able to recognise their success with these awards.

“After another challenging 12 months across the industry, our staff continue to help the brand go from strength to strength and I’d like to thank them for all their hard work.

“Congratulations to all the award winners for their exceptional performance over the past year.” 

Peugeot’s 2021 new car registrations outpaced the market in 2021, rising 6.9% to 61,106 (2020: 57,186).

The brand later revealed that its online sales accounted for 15% of its retail car registrations in 2021 – doubling its digital traction year-on-year.

Peugeot’s retailer awards rankings are based on scores for dealerships and team members in key areas of service and support, including customer satisfaction with new vehicle and aftersales services, profitability, and number of units sold.

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