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Renault buys Fixter to boost digital aftersales

Fixter founders  and Hakan Dogu

Renault Group has acquired online car maintenance provider Fixter as part of the digitalisation of its aftersales business.

Fixter, a digital platform which connects retail and professional customers to local garages for vehicle maintenance across all brands, was founded in 2017.

Last year, Fixter launched a new virtual consultation service that enables car owners to diagnose faults without leaving their house.

As part of the acquisition, Fixter will benefit from the support of the multi-brand network of Motrio garages (2,500 sites in Europe), the expertise and digital services of Renault Group and the financial services of Mobilize Financial Services.

“Developing our activity in the independent aftermarket is a strategic axis within the Renault Group's aftermarket. We are continuing to develop our multi-brand IAM offer and are thoroughly modernizing our after-sales value chain in order to better meet our customers' expectations.

“By acquiring the Fixter start-up, we will be able to combine the expertise and strength of the Group and its network with Fixter's agility and knowledge of all the digital aspects of automotive maintenance. We will thus be able to offer services of the highest quality and accelerate the digitalization of our activities,” said Hakan Dogu, SVP global aftersales at Renault Group.

Fixter provides full support for the customer thanks to its partner garages adhering to strict technical standards and vetting. The platform allows customers to benefit from fair, transparent prices due to the attractive rates that the start-up negotiates with its partner garages.

“We are delighted to have found in Renault an industry partner who shares both our vision and our ambition to reinvent vehicle maintenance for the future – simple, transparent and hassle-free. The expertise and resources of a major group like Renault, combined with Fixter’s agility and start-up mindset, will help us to go even further and faster in this revolution,” said Limvirak Chea, CEO & co-founder of Fixter.

In 2020, Fixter was named as the winner of the New Business Award in the prestigious Franco-British Business Awards 2020.

The latest AM industry special issue

There has never been such desire for management information, for on-the-spot monitoring, for streamlining and automation, as there is now.

With this in mind, AM asked suppliers of some of the critical technologies dealers can use in their businesses, whether at the front end or in back-of-house functions, to share their latest developments and technologies for the AM Dealer Technology Guide.


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