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Black Friday sees sales spike for car dealers

Car dealers enjoyed a one-day spike in sales on Black Friday, according to data from Dealerweb.

Examining data from volume and premium brand dealers across the UK, the showroom management system provider found the number of vehicle sales completed on November 25 was 23% higher than on the previous Friday and 17% higher than on November 11.

Vehicle enquiries were also up on the day, with dealers seeing 5% more enquiries on Black Friday than on November 18 and 15% more than November 11.

By contrast, enquiries and sales fell one week later, on December 2, by 13% and 17%, respectively.

James Hill, sales operations director at Dealerweb, said: “The single-day spike in sales suggests that the increasingly popular pre-Christmas sales phenomenon is being adopted by dealers keen to drive sales in the festive period, a time of the year that is traditionally quiet in the automotive retail sector.

“These results suggest many dealers carried out extremely effective marketing campaigns.

"Given the greater increase in sales than enquiries, existing sales opportunities were maximised, with Black Friday offers really paying dividends.

“Black Friday is a unique one-day sales opportunity, but sales teams must be able to effectively and efficiently manage every lead, year-round.”

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