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BMW trumps tech companies in driverless car trust survey

Trust in me: BMW commands customer confidence, according to survey

BMW emerged as the most trusted car manufacturer when it came to driverless car technology in a survey conducted by car tracking company Satrak.

Despite respondents being offered a range of tech companies, including the likes of Tesla (of which 19 per cent of respondents indicated trust), Google (18%) and Uber (3%), no less than 52% of respondents said that they would trust a BMW driverless car – more than any other brand.

Other manufacturers that did particularly well in the Gorkana survey of 200 motorists were Volvo (39%), Mercedes (36%), and Audi (34%).

Car manufacturers that were included amongst the least trusted were found to be both Škoda (15%) and Citroën (14%).

Dan Walton, managing director of Satrak, said: “BMW is one of the most trusted brands in the world so there’s little surprise that it’s one of the most popular cars. That said, Škoda has managed to make good its reputation over the past five years or so, so I’m a little surprised to see that the company isn’t as trusted."

Aside from brands, respondents were also asked whether they would trust driverless vehicle technology from other countries.

Outside Great Britain, where 48% of people indicated trust, 41% of people said that they would trust German driverless technology.

Although Germany fared well, other European countries were not so lucky as only 13% of respondents said that they would trust a driverless car originating from France and only 7% said that they would trust one from the Czech Republic, home of Škoda.

Walton said: “It’s nice to see that people would trust technology from Great Britain however. There’s a lot happening in manufacturing that isn’t always positive, so this should offer a boost in confidence for its future.”

Overall it was found that the public still harbours doubt over the safety aspects of the technology as 66% of respondents said that they would not happy to have their children travel in a driverless car while 55% stated that they would not themselves feel safe.

Despite this 51% of people said that they thought that driverless cars might be a good idea although 80% said that it would also be beneficial if people were given additional training when buying one.

When asked what they might do while travelling in a driverless vehicle, 67% of respondents admitted that they would still watch the road over other options such as reading, eating, or playing on a mobile device.

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