Seat and Cosmopolitan launched the Seat Mii by Cosmopolitan last night at the magazine’s #FashFest.
It is the culmination of an 18-month co-creation process between Seat and Cosmopolitan’s global creative team, regional editors and readers in the UK and Europe.
It is aimed at “confident, independent, active young women who are really going places”.
“This is a car that adapts to today’s lifestyle by providing amazing solutions that are both intuitive and easy to use.
“The Seat Mii by Cosmopolitan is dynamic, stylish and versatile, with a daring, edgy appeal. Not only did we strive to create an elegant car, it is designed to be a bold, personal ally for the driver, with amazing solutions that are functional and intuitive,” Seat’s global marketing director Susanne Franz said.
Cosmopolitan’s readers participated in the design process, sharing thoughts and opinions through surveys and product testing, offering feedback and ideas.
Cosmopolitan is supporting the launch with a social media campaign around the hashtag #ThisIsMii, with content based on reader opinions and experiences, creating a conversation around the car, fashion, lifestyle, beauty and work.
From the social posts, readers can click through to the Seat website for more detailed information on the car.
The car launches in the UK in early 2017 with the 1.0 75 PS engine and five-speed manual transmission. The engine emits 102 g/km of CO2, with fuel economy of 64.2 mpg on the combined cycle.