Mazda dealers are now able to accept orders for the brand’s first electric car, the MX-30.
Priced at £30,495, for the limited-run First Edition, the car will cost buyers £26,995 with the OLEV grant.
Only 500 of the First Edition models will be sold in the UK and buyers will receive a free home charger.
Pricing and availability for the rest of the MX-30 range will be announced later in the year.
The first cars will arrive in dealerships in early 2021.
The MX-30 uses a 35.5kWh battery, which can provide a range of around 124 miles.
Despite its compact footprint, Mazda has designed the interior to feel spacious by using a floating centre console and rear suicide doors that reveal a pillar-less opening.
Standard interior equipment includes a windscreen projecting head-up display, eight-way electrically adjustable drivers’ seat, a colour seven-inch TFT dial display, a leather wrapped steering wheel and chrome trim accents.
The First Edition comes with Mazda Connect, satnav, Apple CarPlay and Android Auto, and Radar Cruise control.
Jeremy Thomson, managing director of Mazda Motors UK, said: “Our first all-electric Mazda heralds an exciting start to Mazda’s second century in business. With the First Edition MX-30 order book now open, customers in the UK can reserve a car for just £800 for delivery early in 2021.
“A battery electric vehicle conceived and created with Mazda’s well-renowned focus on distinctive styling, innovative technology, driver focused dynamics and class-leading interior quality, the MX-30 will be a stand out addition to the rapidly evolving EV marketplace. Part of Mazda’s multi-solution approach to efficient vehicles, the launch of our first pure electric car is a milestone moment for the brand and a landmark moment for our dealers and customers here in the UK.”