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BCA appoints Dene Jones as chief marketing and data officer

BCA will harness the “digitally-driven international business” experience of new chief marketing and data officer Dene Jones to help meet customers’ changing needs, the remarketing specialist has said.

In a statment announcing the business' new appointment, BCA said that Jones, who will commence his new role in February 2018, is a senior executive with over 20 years’ experience, specialising in digitally transforming businesses through “highly data-driven analytical approaches”.

As well as director-level roles at Bwin.party digital entertainment plc and TNS Global (Part of WPP), from 2013 to 2016, he was group customer director at Shop Direct and has held a number of board advisory roles for private equity firms focused on digital transformation.  

His board experience spans strategy, sales, marketing, product development, operations, payments, intelligence, corporate finance and mergers and acquisitions, across a spectrum of industries internationally including; academia, consumer packaged goods, consulting, digital gaming, fin-tech and retail.

BCA executive chairman, Avril Palmer-Baunack, said: “We are delighted to welcome Dene Jones to BCA as chief marketing and data officer. 

“He brings a wide range of valuable experience to the role gained across a number of innovative digitally-driven international businesses. 

“He joins BCA at an exciting time as we continue to invest and innovate to help meet the changing needs and dynamics of the automotive industry.”

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