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BMW expected to appoint Rob East as new corporate sales boss

Former Mercedes-Benz head of fleet, Rob East

BMW is expected to name former Mercedes-Benz head of fleet Rob East as its new corporate sales boss.

Sources close to the German manufacturer have told AM’s sister magazine, Fleet News, that East will replace Steve Oliver, who left BMW earlier this year.

BMW would only say it was in the process of finding a successor and an announcement would be made in due course, Fleet News said.

Oliver joined BMW at the end of 2016, replacing Matt Bristow, having previously served as UK country manager for Infiniti.

East had worked for Mercedes since 2009 in a number of areas, including Smart and the Mercedes-Benz Driving Academy before moving into fleet.

Immediately before taking over as head of fleet in July 2016, he worked as national fleet manager where he led a team of strategic account managers and achieved record-breaking fleet sales in 2015.

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