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Rob Purfield Associates hires Dragons' Den contestant Laura Booth

Rob Purfield Associates Laura Booth Dragon's Den

Rob Purfield Associates has appointed former BBC Dragons' Den winner Laura Booth as a business development associate.

Booth (pictured), a Dragons' Den entrepreneur who successfully secured £65,000 investment from Theo Paphitis for the original WedgeWelly concept, has over a decade of experience running her own businesses as well as considerable expertise and experience in the high-end retail sector.

This is not the first instance of reality TV stars entering the automotive sector, as BBC Dragons' Den contestant Jordan Daykin acquired Vehicle Preparation Services Group Ltd for £5 million in 2018. 

AM has also reported on former BBC Apprentice favourite Ruth Whiteley's aim to eradicate “tired salesmanship” in UK dealerships as part of husband-wife training team, Harrogate-based Impact Sales Training.

Purfield’s principal assosicate and founder, Rob Purfield, said that he was "delighted" that Dragons' Den contestant Booth was joining his business, which specialises in motor sector training and business development.

He said: "Her combination of energy, experience and expertise in helping businesses perform better is fantastic, and she will play a crucial role in helping us to develop and grow our business along with helping our clients in their aspirations.”

In her new role, Booth will be responsible for delivering the business’s growth strategy. She will also take the lead on creating and delivering solutions helping clients to develop their brand communication and delivery of their customer proposition.

“This is a fantastic opportunity to work with a fast-paced business that is committed to helping its clients improve and grow,” said Booth .

“Having developed two successful start-up businesses and gained experience selling to, and working with, major brands like Amazon, Debenhams and QVC, I’m looking forward to helping client businesses create positive change and help maximising the potential of their people.”


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