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Mercedes-Benz Vans UK MD Steve Bridge to join eStar Truck and Van

Moving on: Mercedes-Benz Vans UK managing director Steve Bridge

Mercedes-Benz Vans UK managing director Steve Bridge is set to join eStar Truck & Van as the newly-established commercial vehicle business’s new MD.

Bridge, who heads up the Board of Management for Mercedes-Benz Vans UK Ltd and has been managing director since 2014, will officially leave his current post on January 31.

In his new role he will take the helm of the UK’s newest Mercedes-Benz commercial vehicle dealer, eStar Truck & Van, which became established in September when it acquired certain parts of the Roanza Mercedes-Benz commercial vehicle franchised dealership group after it fell into administration – saving 340 jobs.

Warrington-based eStar operates a range of services across five light commercial vehicle (LCV) sites at Trafford Park, Liverpool, Warrington, Deeside and Stoke-on-Trent.

Its acquisition of locations from Roanza did not include the former group’s sites in Doncaster, East Manchester and one of the two sites previously operated in Liverpool, which ceased to trade.

A statement issued by Mercedes-Benz Vans UK today (November 16) said: “Steve is passionate about supporting those who buy and run Mercedes-Benz vehicles, having previously spent more than 10 years while working at GE Capital and Lex Transfleet as a customer of the brand.

“This experience has ensured that Steve’s focus is firmly on the customer, which is why he is staying ‘within the family’, and will be going to head up the newest Mercedes-Benz commercial vehicle dealer as managing director of eStar Truck & Van, based in the North West and North Wales.”

Bridge has been with the Mercedes brand for 20 years, starting with the company in the role of regional fleet sales manager in May 2000, and quickly progressing to become the national fleet sales manager.

Three and a half years later, he took on the role of sales and marketing director, effectively responsible for the Mercedes-Benz van business unit in the UK.

In January 2014 he became managing director of the Mercedes-Benz Vans brand, responsible for both sales and customer service in the UK, and in January 2017 Bridge headed up the newly-formed Board of Management for Mercedes-Benz Vans UK Ltd as managing director, when the Brand became its own legal entity.

The LCV brand said: “Steve has overseen huge growth in that time, taking Mercedes-Benz Vans’ sales volume from 25,000 vehicles a year, to 44,000 units last year, as well as introducing new models to the market, including the electric vehicle range, and piloting many international projects for Mercedes-Benz HQ in Germany.”

Mercedes-Benz Vans UK has said it will announce a new managing director “in due course”.

AM100 2020 revealed: Webinar with special guests

The annual AM100 list of the biggest and best in automotive retail will be revealed at an AM100 webinar next week by AM and our new research and analysis partners, accountancy firm BDO.

Joining BDO's head of motor retail Steve Le Bas and AM editor Tim Rose to discuss the 2020 AM100 findings and the critical issues that motor retailers have been overcoming are three special guests from large AM100 groups are:

  • Darren Edwards, chief executive of Sytner
  • Stuart Foulds, chief executive of TrustFord
  • Peter Smyth, director of Swansway Group

The AM100 webinar is free to attend but viewable only by attendees who register.

When: November 18th 2pm

Register now

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