Automotive retail ecommerce specialist drivvn has appointed Sian Cutter as its new head of finance to support software as a service (SaaS) delivery to the sector.
A chartered accountant with almost 20 years of experience with Deloitte, and across roles in a range of sectors including legal services, digital marketing and logistics, Cutter has experience of driving commercial efficiency and connecting operations with cross-functional teams.
The drivvn business is on a growth drive after launching its new online vehicle sales platform in August last year and last month announced the appointment of Jacqui Barker as its head of commercial.
Commenting on its latest appointment, drivvn chief executive, Peter Brown, said: “Sian is an outstanding appointment for drivvn.
“She has a real ability to understand each challenge and will be a key part of the growth team as we move towards the SaaS model the automotive industry needs to scale at the pace required.”
The eCommerce firm aims to help OEMs and retailers develop the best online customer journeys through working to understand consumer behaviour changes and advise on how to embed online platforms.
Its digital retail platform claims to enable and optimise online sales while providing real-time insight.
New recruit, Cutter, will be based in the UK at drivvn’s London office and focus on system improvements and supporting the launch of new product modules.
She said: “I’ve joined drivvn at an exciting stage of its development. The team is doing fantastic work with leading automotive brands around the world.
“I look forward to supporting the next stage of its evolution.”