Ecommerce consultancy drivvn appoints Jacqui Barker as head of commercial

Ecommerce agency drivvn has appointed former Summit, Auto Trader and iVendi executive Jacqui Barker as its new head of sales.

The consultancy business, which specialises in helping car manufacturers and retailers improve their online customer journeys, has appointed Barker in a bid to support its “global development plans”, it said today (February 15).

Commenting on the appointment, Peter Brown, chief executive officer at drivvn, said: “Jacqui brings a wealth of energy and experience to drivvn and she will lead our global development plans. The pandemic has seen a huge shift in consumer behaviour, and our modular approach will help optimise conversion across the buying journey.” 

Barker said: “It is a great time to work with a super talented team that is set to make a real difference to the world of automotive retail. Understanding the rapidly evolving customer buying journey is more important than ever and I believe we will grow quickly thanks to our easy to adopt modular approach.” 

The drivvn consultancy said that it currently works with the PSA Group globally (now Stellantis), Jaguar Land Rover (JLR), Toyota, Honda and Inchcape with their omnichannel customer experiences. 

Barker’s team works with global clients to accelerate their retail operations online, it said, as the company’s modular platform “connects the whole consumer journey”.