AM Online

Marketing Delivery restructure supports dealer demand for digital automation

Marketing Delivery has restructured its senior team with a string of internal promotions to support growing demand from franchised dealerships for digital automation in sales and aftersales.

The company has expanded its team over the past year and says these latest changes, effective immediately, will lay the foundations for a “refreshed technical focus”.

Last December Jack Lazenby joined Marketing Delivery as senior full stack developer and has now been promoted to the role of head of technology, responsible for evolving the company’s technology offerings, introducing efficiencies and developing scalable products.

Another lockdown recruit was Max Jeffery, who now becomes head of product. This newly created post will allow Jeffery to upgrade existing products and develop new ones in response to dealer need and changing market conditions.

One of the longest-standing team members, Gee Kettle, becomes head of marketing after successfully steering client social media programmes for the past five and a half years. Kettle’s role is integral to the awareness and adoption of Marketing Delivery’s social software across the automotive sector. As head of marketing, Kettle will focus on appealing to a wider automotive audience as the range of available products and services expands.

In addition, Lorcan Matthews has been promoted to the position of senior account executive. Supporting account managers across several key accounts, Matthews is part of the team that has a hands-on relationship with clients, building an understanding of their business requirements and helping them select and optimise the right software package for their business.

Marketing Delivery’s managing director, Jeremy Evans, said: “I’m thrilled to have such a capable team alongside me to take the business forwards. As the industry suffered through the Covid-19 crisis, it became critical for us to develop tools that could help dealers adapt, at pace. The attraction of automating many manual communications processes is clear, and whether dealers are using our tools for sales, aftersales, or both, the results are almost instant.

“With this strong team, I know that we will continue to grow our product offering and support dealers, and customers, through the changing automotive landscape.”

The latest AM industry special issue

The complexity of running a modern dealership can be misunderstood easily by people looking in on our industry.

Any general manager has so many plates to spin, and they must foster a talented team that they can rely on to not just do the basics well, but to sprinkle some magic on top that customers can notice.

If the marketplace in 2023 is steadily returning to relative normality, this normality now includes the drive to find customers for an increasing supply of electric vehicles, and the need to source used cars from all channels and market them carefully. And of course there are the desires to delight consumers with an omnichannel experience and to hold on to decent margins after a couple of years of strong profitability.

The expectations of both the customer and the business’s stakeholder must be achieved to the optimum level.

In this special digital publication, industry experts, prominent suppliers and franchised dealers share their insights on the major aspects required in running a modern dealership well.

Read now

Click here for digital marketing best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.