AM Online

Carl Lightfoot appointed CTO of AI Assistant

Carl Lightfoot

AI Assistant has appointed Carl Lightfoot as its chief technology officer (CTO) and member of its board of directors.

Lightfoot has more than 20 years’ experience in the automotive industry having worked with businesses including Progress, Autino, Castrol BP, Keyloop and recently working with AI Assistant director, Ritchie Kelk, in Motor Document Solutions, to enhance digital document technology and helping the business transition to Keyloop.

AI Assistant helps automotive businesses use artificial intelligence (AI) to automate aspects of lead generation and marketing processes such as setting appointments, phone calls, service bookings and test drives.

Ritchie Kelk, director of AI Assistant, said: “I have worked with Carl throughout my career and have always admired his open-minded approach to new technologies and his passion for making our industry better.

“With Carl’s extensive knowledge of how technology needs to work and be implemented within an automotive business, he is perfectly placed to help us navigate the challenging path of encouraging the industry’s adoption of automotive automation.”

In the latest of AM's '10 minutes with...' supplier insight interviews, drivvn chief executive Peter Brown discusses online car sales, the omnichannel customer journey and the influence of the agency retail model.

Meanwhile, many car dealers are still “missing out on the full potential of digital retailing” according to a joint report created by Auto Trader, ICDP and the National Franchised Dealers Association (NFDA).

Lightfoot added: “I am passionate about the future of our industry and excited about the role that automation will play in that journey.

“The fact that Ritchie and I are so intrinsically linked to the automotive world and have such in-depth knowledge of how running an automotive business works on a day-to-day level, means that the decisions we make when developing technology are always focused on making our automotive colleagues’ lives easier.”

The latest AM industry special issue

The presence of a powerful and active regulator in the marketplace, the Financial Conduct Authority, means there has never been the attention given to the critical driver of new and used car markets, point of sale finance and insurance. 

Plus, with the Consumer Duty soon to be introduced, no automotive manager can afford to relax - or not read our new special report.

The potential risks from failure are substantial. 

Legal experts and finance houses share their views in our Spotlight on Finance & Insurance.

Read now

Click here for digital marketing best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.