Steven Wass replaces Simon Bisp as Peugeot sales director

08/07/2022

Steven Wass has been promoted to sales director at Peugeot, as Simon Bisp moves into a new role within Stellantis Europe.

He takes on the sales director role at a pivotal time for Peugeot, with the new 408 arriving in the UK next year and the brand continuing to work towards its objective of offering an electrified version of every model by 2024.

Wass has held the role of marketing director at Peugeot since 2019. Maxime Bailly, head of product and pricing, will assume the marketing director role on an interim basis.

Julie David, Peugeot UK managing director, said: “I am delighted to appoint Steven into the role as Peugeot sales director. He brings with him a wealth of experience from across the brand and the wider Stellantis Group and takes on this role at an important time.

“Building on our recent successes, I am confident that Steven’s experience and knowledge of the brand makes him the right person to lead the sales team. However, I would like to thank Simon for his invaluable contribution to the brand over the years and wish him all the best in his new European role.”

Wass moves to his new position after 22 years within the Stellantis Group in a variety of roles. Starting on the Vauxhall Graduate Programme, he joined Peugeot as district parts and service manager before taking on roles as district sales manager and head of used vehicles for both Peugeot and Citroën. Wass has also developed extensive experience in Stellantis-owned Retail group Robins & Day, with roles including head of sales operations, general manager of Robins & Day Manchester, aftersales director and operations director.

Speaking of his new appointment, Wass said: “I am incredibly excited to begin my work as Peugeot’s new sales director. I have been closely involved with the Peugeot team for many years and have always valued the support I have received from my colleagues.

“I am looking forward to bringing my previous experience into this role to continue to drive Peugeot forward with the sales team in this exciting time for the brand.”

Spotlight on running a modern dealership 2023

The latest AM industry special issue

The complexity of running a modern dealership can be misunderstood easily by people looking in on our industry.

Any general manager has so many plates to spin, and they must foster a talented team that they can rely on to not just do the basics well, but to sprinkle some magic on top that customers can notice.

If the marketplace in 2023 is steadily returning to relative normality, this normality now includes the drive to find customers for an increasing supply of electric vehicles, and the need to source used cars from all channels and market them carefully. And of course there are the desires to delight consumers with an omnichannel experience and to hold on to decent margins after a couple of years of strong profitability.

The expectations of both the customer and the business’s stakeholder must be achieved to the optimum level.

In this special digital publication, industry experts, prominent suppliers and franchised dealers share their insights on the major aspects required in running a modern dealership well.

Read now