Paint and interior protection specialist GardX is moving into new territory by launching an online marketing tool focused on video and photography.
GardX AD-Vantage aims to take advantage of customer’s changing research patterns by offering a simple point-and-shoot software system which can help dealers capture and upload their online marketing material.
The business claims that 64% of viewers more likely to make a purchase after viewing a video.
Victor Lloyd Coutin, head of Gardx AD-Vantage said: “Dealers should embrace the digital age and make it an integral part of their marketing activity.
“It will increase vehicle sales volumes and encourage trust and transparency in both the sales and aftersales departments which will all contribute to a dealer’s bottom line”
In a statement issued to AM, a GardX spokeswoman said that AD-vantage has the ability to manage all of a dealer’s website and Internet vehicle advertising, along with aftersales upsells.