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Used car profitability tool launched by ASE

ASE has launched a used vehicle management tool called MiProfiler+. 

For the last 10 years ASE has been focused on the return on investment in used car stock as the one of the key profit drivers for a dealership. 

This remains a significant opportunity for most dealers with the average ROI at 73.8%. 

In order to help dealers in driving this key source of profitability ASE has created a software program to provide them with daily information required to maximise their used car profit opportunity.

Rob Jones, ASE chief executive, said: “It drives used car managers to focus on the most important information in real time in order to optimise the purchase, management and disposal of stock. In addition the tool highlights the optimum pricing and margin strategy.”

And Helen Cromar, Audi Approved executive at Audi Ireland, said: “Since installing MiProfiler+ into our entire dealer network I have found it a great asset.

“Our dealers utilise the program as it shows visual representations of their used car stock and sales allowing for easy analysis, informed stock decisions and even an appraisal/training tool for their sales people. “

“By removing the need for endless spreadsheets and stock being managed on passion rather than science, MiProfiler+ will deliver a significant increase in used car performance for the motor dealership, as well as reducing hours of analysis,” said Jones.



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