Online automotive marketplace AutoVolo hopes to put its brand in front of more than 50,000 motorists in a promotion with Waves, Tesco’s on-site hand car wash provider.
It will give customers of Waves’ sites at more than 240 Tesco car parks a £10 discount voucher to use when advertising their car.
The first 1,000 customers will also get branded freebies.
In return, AutoVolo is featuring Waves advertising on its classified car ads website, which features around 175,000 cars from 4,000 dealers, the company said.
AutoVolo's sales director Stuart Askey said : “This is the first example of the different approach we are taking in building our brand awareness offline, in key locations where motorists frequently visit.
“The Tesco car parks where Waves are situated collectively have a throughput of more than 5 million shoppers, meaning huge exposure for AutoVolo.”